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(العوامل المؤثرة على الولاء للعلامة التجارية (حالة عملاء شركات مطاحن الغلال بولاية الجزيرة– السودان

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dc.contributor.author ادريس, الفاضل تيمان
dc.contributor.author البوب, الأمين عبد الرحمن
dc.date.accessioned 2020-11-16T20:37:35Z
dc.date.available 2020-11-16T20:37:35Z
dc.date.issued 2016
dc.identifier.uri http://repo.uofg.edu.sd/handle/123456789/3677
dc.description مجلــــــــة كليــة أحمــد بـن محمـد العسكريــة للعلــــوم ا داريـــــة والقانونيــــــة en_ZA
dc.description.abstract The research problem centers around the customers frequent and rapid shifting from a trademark to another, and the impact of that on formulating marketing strategies, as well as its impact on customer’s loyalty and the nature of services provided to such customers. The research aims to explain the causes of frequent and rapid shifting of customers between trademarks, and to explore factors that affecting customer’s loyalty. Also to explain the essential factors that playing a significant role in the formulation of trademark strategy. The research followed the descriptive, analytical and case study methods. Data were collected via questionnaires and interviews, and then statistical techniques were used for the analysis. The study explored that the frequent and rapid shifting of customers between trademarks has a negative impact on strategy formulation, and the degree of customers’ loyalty, as well as in the nature of services provided by the company to its clients. The study explained results and concluded with recommendations of which the most important are that, firms must emphasize on building, developing and sustaining strategies to their business; researches on consumer behavior including habits, traditions and income levels must be carried out before formulating marketing strategy; and then firms have to design and build data base including customers’ information.
dc.language.iso other en_ZA
dc.publisher University of Gezira en_ZA
dc.subject العلامات التجارية en_ZA
dc.subject العملاء en_ZA
dc.subject الغلال - مطاحن en_ZA
dc.subject الاستراتيجيات التسويقية en_ZA
dc.subject ولاية الجزيرة en_ZA
dc.subject السودان en_ZA
dc.title (العوامل المؤثرة على الولاء للعلامة التجارية (حالة عملاء شركات مطاحن الغلال بولاية الجزيرة– السودان en_ZA
dc.type Article en_ZA

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